Services - Program/Policy Design & Management  
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TrueNorth develops and executes winning marketing and credit risk management strategies for both customer acquisition and customer management across a variety of products.

Together, we evaluate your current criteria, product, policy or procedure. Then we help design the best strategy to meet business objectives, while maximizing learning around control strategy.

TrueNorth services support program and policy design:

  • Idea screening
  • Market assessment
  • Competitive and market research
  • Business and financial planning
  • New product/program development
  • Experimental design
  • Selection and targeting criteria
  • Policy and procedure best practices

Strategy Development

The business strategy is developed and forecasted in concert with your goals and objectives. We then work with your internal teams and external vendors to develop, implement, execute and analyze the program or policy results.

Our work affects various lines of businesses, product design, pricing, risk selection criteria, and credit risk management criteria.


212 Archer St., Suite 202 | Bel Air, MD 21014 | 410-838-1046 | Fax: 410-838-1046 © 2011 TrueNorth