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VISA - Simulation Models for Bankcard Management School

Goal: To develop VISA consumer credit card, business credit card, debit card acquisition and portfolio management simulation models to use in issuer training at the VISA Bancard Management School.

TrueNorth Process: We developed a series of interactive simulation and forecasting models to support team-based training on effectively acquiring new consumer and business credit card accounts, debit card accounts and how to manage existing portfolios of accounts. Simulations require teams to determine target audience, product offering and portfolio management programs.

Results: The simulations have been used by thousands of attendees over the past eight years. Feedback from attendee satisfaction surveys highlight the hands-on, interactive simulations as the best part of the training.

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